February 5, 2020 February 6, 2020. This is a sample bag that allows beauty consumers in the United States to discover and enjoy the best of indie beauty brands … Reddit's 10 Favorite Indie Beauty Brands You Need to Try ASAP. The products are designed to serve all hair textures, play nicely with your other haircare, and serve as the foundation for your healthy haircare routine. Indies need talent that understands the brick-and-mortar aspects of this business, while traditional players need talent that can shake up ossified, conventional ways of thinking and infuse agility, innovation and technology-enabled transformation so that they too can remain relevant in the emerging landscape. With a passion for nature, science and beauty… Indie Beauty Brands on the Rise The global cosmetics market in 2017 was valued at over US$532 billion. These smaller companies are some of our favorites for the makeup, skincare, hair, nail, and fragrance products that make up our daily beauty and wellness rituals.Â. Enjoy discovering over 50 beauty products from brands that exhibited at IBE LA 2020. In light of the current COVID-19 crisis and the toll this pandemic has taken on families across the country, Briogeo recently donated a portion of proceeds from Briogeo.com orders to Food Bank for New York City to provide 50,000 meals to those in need. -- offers a line of products meant to treat … Up next, 26 small fashion brands we're supporting now. It feels slightly tingly as you rub it in and reveals supple, hydrated skin. The rise of indie beauty brands has been largely due to their appeal to demographics and segments that have been relatively underserved by leading brands. 7 Indie Beauty Brands To Be Excited About Thanks to cool packaging, savvy ingredients and clever marketing, smaller beauty brands are having a breakthrough moment. For example, the US brand Glossier (which already has a cult following) was launched on Instagram; its website came much later. Today, its uplifts women of color by offering all-natural shea butter concoctions using fair-trade ingredients sourced directly from the Katariga Women's Shea Cooperative in Tamale, Ghana. Its continued mission is to cultivate deeper accessibility and sustainability in the beauty and wellness spaces. About the brand: From the rarity of imagery showcasing black and brown skin tones to the number limited of polish shades formulated with darker skin tones in mind, People of Color Beauty was born out of an utter lack of representation in the nail polish industry. It strives to provide nail polish for all but with the often neglected women of color as the first thought and not an afterthought. Its high-quality, vibrantly hued lacquers are also 10-free. Indie beauty brands are included in this group, but, thankfully, we can help. ... Sigma Beauty is yet another one of those makeup brands that are just almost on the cusp of being a mainstream beauty … To take advantage of merchandising opportunities in brick and mortar stores, they can tie up with companies like Ulta, the US-based beauty product chain that offers superior customer experience by converging channels. Learn More To be the first to know when Indie Beauty … About the brand: Hanahana Beauty was born out of an utter lack of transparency and sustainability within the beauty industry. This lip oil is just one example that I've fallen head over heels in love with. Knours. Kindle Direct Publishing Indie Digital & Print Publishing Made Easy Amazon Photos Unlimited Photo Storage Free With Prime: Prime Video Direct Video Distribution Made Easy: Shopbop Designer Fashion Brands … About the brand: If you're a woman of color who's never known the joy of a nude lipstick that's truly nude on your skin tone, Mented is here to help. It creates highly pigmented color cosmetics that prioritize darker complexions instead of treating them the way the rest of the beauty industry often doesâas an afterthought. About the brand: Oumere is a woman-owned, truly innovative line that's challenging a lot of the notions currently driving the skincare industryâwith the science to back it up. In combination with other reasons listed earlier, loyalty to brands started to erode[4]. From its kits, which come complete with every tool you'll need for an Instagram-worthy paint job (including the patented universal polish bottle handle, The Poppy), to its long-lasting, seven-free nail lacquers, it strives to make salon-quality manicures accessible to anyone, anywhere.Â. Expect a clean, woody, spicy, and smoky unisex scent that's at once subtle and sophisticated. About the brand: The name says it all. In the LS International Career Success Podcast, Gianni Pieraccioni, experienced Board-level executive with decades of experience in the consumer products space makes prescient observations about Gen Z, which accounts for a major chunk of first-time users. As we head into 2021, here are the best indie brands and beauty products you need to try. About the brand: Tower 28 operates with the understanding that what goes on your skin also goes in your bloodstream, which is at the root of its commitment to nontoxic, non-irritating formulas chock-full of calming, nourishing ingredients. LS International About the brand: If luxe skin oils are your thing, look no further than Mara. It concocts clean, algae-infused skincare products chock-full of luxe oils, antioxidants, and otherworldly nutrients your skin will love. Its Universal Face Oil has been in my arsenal for years now, and it's honestly one of the staples in my skincare routine. In this edition of Beauty Independent’s ongoing series posing questions to beauty … LS International uses cookies to provide you with the best experience with the site. love it. This fits perfectly with the highly individualistic style that a growing number of younger generation consumers are- irrespective of whether their gender and location[2]. Many up-and-coming beauty brands are creating products with various consumers in mind. Strengthening Treatment Hair Oil, 26 small fashion brands we're supporting now. March 21, 2020 by Mina Shaghaghi. Over the course of her career as an esthetician, founder Lesley Thornton developed a functional approach by documenting the effects of various ingredients and formulations on a diverse array of ethnicities and skin conditions. The chic colors are artist-inspired and unlike shades you'll find anywhere else. These are typically new companies or brands, “independent” of large existing players. Customers love new beauty brands, but ensuring long-term momentum is a challenge as indies grow bigger. In light of the current COVID-19 crisis and the toll this pandemic has taken on families across the country, May Lindstrom recently made two donations to Feeding America for 30,000 meals total to help ensure people are able to feed themselves in the face of unemployment and poverty. Target market: Customers from Gen Z are digital natives. Pro tip: This Undaria Algae Oil makes your skin feel like butter right out of the shower and also makes a nourishing hair treatment. About the brand: Playa aims to help folks achieve the best version of their hair naturally, without drying or styling. It produces clean, treatment-focused hair products using a combination of clean and safe ingredients and minimal amounts of low-hazard clinical ingredients. Senior market editor Nicole Akhtarzad Eshaghpour is a fan of its Every Day Shampoo for keeping her thick locks clean and healthy. Indie makeup brands offer a lot of awesome looks without the added markup that comes with fame. Knours. From harvest to packaging and beyond, the Earth and its bounty are at the forefront and the inspiration for the biodynamic, wild-crafted, cruelty-free, and sustainable formulations. All of its offerings are cruelty-free (many are also vegan), and it never uses toxins like parabens, phthalates, sulfates, GMO, synthetic fragrances, gluten, or talc. The product line shares not only the same name but also the same beauty philosophy as the booming medical esthetics practice: to cut out unnecessary products and treatments and emphasize the ones that will make the biggest impact. About the brand: You can rest assured that any and all ingredients housed in May Lindstrom's heavenly botanical formulas have been thoroughly vetted and procured with the highest levels of sustainable, ethical, and qualitative standards. Indie beauty introduces remarkable innovation to the category every year, yet only a handful of brands scale up. Current Indie Beauty Brands in China vs. Worldwide . About the brand: Olive & June has truly revolutionized the at-home manicure. Here are the 8 best indie beauty brands I’ve found that deserve some love this year: 1. As Glossier’s web site informs visitors, Ms. Weiss “wanted to make beauty as much of an element of personal style as fashion” and that “Personal choice is the most important decision a brand can never make”. VIDEO: 12 Black-Owned Indie Beauty Brands to Keep on Your Radar. In light of the current COVID-19 crisis and the toll this pandemic has taken on families across the country, Ilia recently made a donation of $50,000 to Feeding America to help ensure people are able to feed themselves in the face of unemployment and poverty. By closing this banner, scrolling this page, clicking a link or continuing to browse, you agree to the use of cookies. 3 thoughts on “ 13 Indie Beauty Brands Free of Drama and Full of Color ” 7 Witchy Makeup Brands Perfect for Halloween – JYN ARRO October 2, 2020 2:01 PM Reply […] mentioned in my 13 Indie Beauty Brands … Malte…, As former VP of Sales for J&J China, James Mounter has extensive experience of working…, LS International Career Success Podcast, Gianni Pieraccioni, https://www.reuters.com/brandfeatures/venture-capital/article?id=30351, https://www.huffingtonpost.co.uk/sophie-bianchi/beauty-bloggers-zoella_b_11566248.html?guccounter=1, https://www.theguardian.com/fashion/2018/mar/08/glam-or-sham-are-youtubes-beauty-vloggers-selling-out, Aligning Employee Engagement with Business…, Baby Boomers and Generation X consumers are being supplanted by millennials and Generation Z, Growing move away from synthetic chemical-based products to those made from natural ingredients, Rapid growth outside western markets, especially in countries like China, Ready capacity for outsourced manufacturing is available in North America, Europe and Asia, Outsourced R&D of cosmetics and beauty products is now far easier than before, Convergence of channels to enhance experience, Digital technologies are making it easier for sellers to connect with and sell to consumers and prospective consumers. So people like you and me, who were supposed to be influenced by advertisements featuring “flawless” models, started becoming sceptical. Juvia’s Place’s insanely pigmented eyeshadow palettes have long been used by the top beauty gurus … Minimalists, prepare for your heart to sing. "This magical little stamping treatment is the next best thing to seeing Lee IRL. Even companies with the best products, services, strategies and technologies depend on competent people working as a cohesive team to deliver extraordinary results. Over time, technologies have made it easier to profile individual preferences and tastes with such finesse that customers are sent digital marketing communications based on evidence of their interest. Marketing as a business function has been one of the earliest to acknowledge the power of digital media and social media to influence target segments. Just thinking about it is making me want to hop in the shower. In fact, it's quite the opposite! Every little bit helps. There's a lot more to adjust to than just wearing masks outside and burning through bottles of hand sanitizer at unimaginably high ratesâthe way we relate to the greater world around us has been profoundly altered. 48 Shares View On One Page ADVERTISEMENT () Start Slideshow . My personal favorite from the line, The Body Exfoliator, is a multi-exfoliation treatment with bamboo charcoal, pumice, glycolic acid, salicylic acid, and lactic acid to gently slough away dead skin. See our Privacy Policy to learn more. Each offering, from its nourishing shampoo bars to its gentle face wash and even its all-natural deodorants, is crafted with unrefined plant oils and butters, steam-distilled and cold-pressed essential oils and organic, and fresh botanicals. commission from the retailer or it may be a product that we produce Together, the hair gurus launched In Common, a luxury haircare line meant to bring their expert care into your home. The mixture of moringa leaf and snail mucin encourages a plump, smooth-as-a-baby's-bum complexion and rivals the spendy results of an in-office micro-needling treatment," Erin says of the brand's cutting-edge beauty treatment tool. My fellow beauty editor Erin Jahns is an OG Vanessa Lee stan and a huge fan of all of her amazing at-home skin treatments. He further adds, “They don’t look for brands… they see products rather than brands and jump from one to another in a perennial search…”. 10k Followers, 916 Following, 2,687 Posts - See Instagram photos and videos from Indie Beauty Brands (@indiemakeuphotspot) From lipstick to blush and even eye shadow palettes, it's got brown girls covered. Beauty bloggers like Zoella, Tanya Burr and others have millions of followers across channels like YouTube, Instagram and Snapchat. About the brand: Everyone has their thing, and for Crown Affair founder Dianna Cohen, it's hair. Pai. Designed for sensitive skin, Pai’s products are sustainable and cruelty-free, using organic and … Ahead, get acquainted with 36 indie beauty brands beauty editors and loyalists are already privy to that you can support now and always. Context. ingredients, this Brooklyn-born brand is all about superfood-boosted elixirs for health and beauty.Â. Get that special someone a unique gift and support local beauty brands at the same time. As business leaders, we will have to get…, The FIFA World Cup has started on and the sponsorship circus is on. Each of the brand's 11 scents is complex, sophisticated, and totally intoxicating. Still today, it creates face and body products from certified organic, bioavailable seaweed blended with pure, steam-distilled and cold-pressed essential oils and 100% plant-based, cruelty-free ingredients. In the above-mentioned LS International podcast, Mr. Pieraccioni explains how Ulta is making a difference. The Best Indie Beauty Brands To Support This Christmas. About the brand: This color cosmetics line offers a full assortment of foundations, concealers, highlighters, and lipsticks inspired by the vibrant colors and culture of Africa. Its hero products are definitely its affordable and highly pigmented eye shadow palettes, which contain rich colors suitable for every single skin tone. Thus, for utmost quality and dependability, the … With no corporate backing and less wiggle room to spend on critical practices to keep their businesses afloat during these challenging times, boutique beauty brands need us beauty lovers to lend our support however we can. This set her on a path of discovery that inspired her to create something she couldn't find on the market: a skincare line dedicated to the most powerful and effective anti-aging ingredients meant to encourage healthy, happy skin without any of the fluff that lends itself to touch, feel, and marketing rather than doing anything beneficial for the skin. You might've skipped past them in a beauty aisle or scrolled through them on a website because they look unfamiliar. Motivating a team can be a challenge. So right there’s another box you have to think outside of! Indie beauty brands come in all shapes and sizes; exist in every category; sell in markets all around the world; and still, there is something intangible about the startups, niche brands, makers’ projects, founder-led businesses, and entrepreneurial ventures that are indie beauty. Tower28 is an indie beauty brand that everybody needs to know about in …
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