She grew up in New Delhi, India, in an academically inclined home. This is a brand for girls who love makeup and want that same edgy, editorially look McGrath is known for, think holographic shadows and gilded lips. There are many makeup brands on the market, claiming to be the best and suitable option for you. Yep. From foundations to concealers, mascaras to powders, everyone is hunting for the most reliable and trustworthy makeup brand with which they can achieve their desired results. Log in. The hero product: Nars Blush in Orgasm first launched in 1999, but remains the best-selling blush in America. A truly perfect pinky-nude, the formula is matte but never looks flat, and is anything but drying, thanks to the vitamin E and hydrating oils in the mix. Bold and unapologetically brash, it was the complete opposite of the many more demure, feminine makeup lines. The hero product: One of the best drugstore primers money can buy, Poreless Putty Primer is packed with hydrating squalane and has a velvety texture instantly eliminates the look of pores, lines, and more. We have a feeling the impressive shade selection of 26 colors, non-sticky texture, mirror-like shine, and bargain price probably has something to do with that. RELATED: 15 Best Natural and Organic Makeup Brands. The brand: Forget the beauty industry, this is one of the biggest brands in the world, a global behemoth with haircare, skincare, and makeup lines. The brand: We now think of Rihanna as a mega beauty boss, perhaps even more so than as a music superstar. They are designed for easy application no matter where you are or who you are: one of her A-list clients—of which there are many—or just a mere mortal like us. There's a large variety of brands out there on the market, but the three brands below have been my go-tos for makeup that looks good but can be applied in under 10 minutes, which is ideal since I don't even want to wear makeup at all these days. For Ganjoo, founding a makeup brand wasn’t just a matter of recognizing and filling a gap in the market. Pair the two together for ultimate dewy radiance, or use them solo. Five Byrdie editors (all with different types of lashes and mascara preferences) took The Big Clean Volumizing + Lash Care Mascara for a test run—and all loved it. The hero product: Byrdie Associate Editor Holly Rhue calls Soft Pinch Liquid Blush, “a blush for people afraid of blush,” a liquid formula that melts into skin for naturally flushed cheeks. The company started very small with 12 lipsticks sold Barneys and grew into a multimillion company today. He also said he used eye shadow and eyeliner from Pat McGrath Labs on the former first lady. Myricks' brand, if you're not familiar, is one that caters to makeup experts but can be just as easily embraced by novices. The offerings also feature unique, comfortable textures, think a tinted face oil and liquid shadow unlike we’ve ever seen. RELATED: Cruelty-Free Makeup Brands You Can Trust That … As such, everything is free of over 2700 chemicals, and there’s a strong emphasis on sustainable packaging as well. Unique colors and textures are also a mainstay. It goes on sheer, though is easily buildable if you’re looking for a bit more pop. Contents show 1. Just FYI, you'll definitely need a dedicated makeup remover to take it off when the time comes. The hero product: Speaking of complexion-perfecting, CC+ Cream SPF 50—and was the best-selling CC Cream in the US from 2016-2019. The solid formula melts upon contact, instantly sinking into skin for a perfect kiss of luminosity rather than in-your-face sparkle. The brand: There’s no ifs, ands, or buts about it—Pat McGrath is a legend, arguably one of the most prolific makeup artists of all time. While there are only two products out right now (look for more to come soon), they’re so good that we felt this tiny but might brand was worthy of a spot on this list. View this post on Instagram. Top tip: Make sure to give it a good shake prior to using it. We may receive commissions on purchases made from our chosen links. It’s surprisingly versatile, easily sheered out, or built-up depending on how you apply it, though always delivers a velvety-yet-radiant finish. They also launch products at a rapid pace, both setting and keeping up with various trends in the industry. Stick to these best makeup brands and you’ll never regret another makeup purchase again. Dab BeachPlease Tinted Lip + Cheek Balm onto lips, cheeks, or lids, the perfect on-the-go product. He also thought outside the box, breaking many rules of the time, think using fingers over brushes, and pioneering a clean face look. Plus, the products all come housed in adorable packaging and have witty, dessert-themed names. Makeup A Murder launched October 11th 2018 by CEO Theresa Spencer who is heavily inspired by her passion for cosmetics, crime investigation and forensic science. A big fan of stick formulations, four different makeup sticks were the foundation (pun intended) for the brand, which also includes a curated line-up of several other products for eyes, lips, and face, as well as high-end brushes. Slay Faces With Crime Investigation Makeup. (It makes sense that they’re still largely known for their amazing line-up of mascaras.) But when supermodel Iman created her eponymous line in 1994, that was hardly the case. A lot of these makeup brands offer several must-have products (that’s why they’re called the best). The hero product: McGrath is well-known for transforming everyday skin into a glassy, glowy masterpiece, and with this Skin Fetish Highlighter & Balm Duo you can do the same. Founded by a Nigerian-born former beauty exec, there’s also a significant focus on diversity and inclusivity, as seen in the extensive shade ranges (think a foundation that comes in a whopping 51 hues). The hero product: A Byrdie fave for best foundation, we love Super Skin Tint SPF 40 not only for the sheer coverage and glowy finish but the fact that it also delivers your daily dose of SPF. It’s no surprise that they're known for their complexion-perfecting products, a go-to for many women, particularly those with issues such as rosacea (including founder Jamie Kern Lima) and acne. Since we could only pick one, we made sure to also cite the runners-up. The hero product: We’ve heard of long-lasting and smudge-proof lipsticks before, but never have we seen—or tried—one with the staying power of Beauty Bakerie's Matte Lip Whip. The brand: What began as a small line of 12 lipsticks sold at Barney’s quickly turned into a veritable beauty brand juggernaut. Easy to use? There’s a seemingly mind-boggling array of options across all categories and extensive color selections on top of that. is partnering with Chipotle on a burrito- and guacamole-inspired makeup line Last Updated: March 6, 2021 at 1:55 p.m. It’s crazy, crazy pigmented (so a little goes a long way), perfect for spot correcting areas, or buffing out for more allover coverage. Instead, it’s Super Stay Matte Ink Liquid Lipstick, hands down the longest-lasting lip product we’ve ever used, ever. Melanie Rud is a beauty editor and expert with over a decade of experience in the industry writing for various national and regional publications. The brand launched in 2001, only a year before his death, and continues to emphasize the same focus on naturally gorgeous beauty that works for real life and the red carpet. You bet (we’re talking eight hours of wear time and waterproof, sweat-resistant, humidity-resistant formula). The Lip Bar. The cosmetics collection is rife with cult-classic favorites plus all-kinds of on-trend newbies, always at affordable prices. Buildable and full-coverage, it’s ideal for using all over or to spot-conceal certain areas. It’s smudge-free and waterproof, choice for those with oily skin and/or to use on hot, humid days, and comes in an assortment of 11 colors, very impressive for any brow product. The brand: Coco Chanel famously once said, “If you’re sad, if you are disappointed in love, put on your makeup, give yourself some beauty care, put on lipstick, and attack.” And while her beauty line is perhaps best known for the iconic No5 fragrance, there’s an astounding array of exceptional products equally as luxurious and splurge-worthy as a classic Chanel quilted bag. Michelle Obama supported Black-owned beauty brands with her Inauguration Day makeup. There are so many makeup brands on the market—not to mention so many new ones launching daily—that it can make even the most experienced beauty editor’s head spin. The brand: This international fashion house is also a key player on the luxury beauty scene, and has been ever since they first launched in 2000. It makes sense, given that this brand is rooted in pro-level formulas, colors, and products, of which there’s no shortage. The hero product: There was once a waitlist of over 10,000 people wanting Boy Brow, a one-stop-shop for flawless arches. Celebrity makeup artist David Martin told Byrdie that the brand has "the best multi-use products, truly second to none." Plus, everything is cruelty-free and the only non-vegan ingredient they use is beeswax (in the lipstick only). In the case of Rare Beauty—which was created, curated, and even formulated by Selena Gomez—it’s most definitely the former. The brand: This newbie made big beauty news as the first private line launched by Credo, the irrefutable leader in the clean beauty space. The brand: British makeup artist Charlotte Tilbury is a red carpet staple, known for the glamorous, feminine looks she creates for her A-list clientele. It’s a favorite of Byrdie Editorial Director Faith Xue, who refers to it as, “witchy makeup,” and is also a standout non-toxic option; all of the products are made with 99 percent natural ingredients. By Stacy Chen. Sustainable Makeup Brands. Black owned makeup brands have been taking the beauty world by storm. The hero product: Iman Cosmetics boasts plenty of great foundations, concealers, and powders, but the brand's Luxury Concealing Foundation may just be our favorite. And yes, ICYW, Mr. Armani himself is in fact very involved. Most of their line-up contains high amounts of skincare ingredients, truly straddling the makeup-skincare line, and they also emphasize sustainable packaging. Despite the full coverage and a matte finish, it feels incredibly lightweight and velvety on the skin, blurring out lines, blemishes, and generally leaving your complexion looking flawless. The hero product: An oldie but goodie, Long-Wear Gel Eyeliner checks all of our eyeliner criteria boxes. An SPF 40, to be exact, particularly impressive given how light this skincare-makeup hybrid is. The packaging is chic, for sure, but the formulas never disappoint, with each launch getting us more excited than the last. Fun fact: She even created the first foundation primer. The hero product: While the complexion products are definitely noteworthy, Team Byrdie is a big fan of their eyeshadow palettes, particularly Black Magic Carnival Color Palette. The hero product: One of the brand’s best-sellers, Vanish Seamless Foundation Stick is an easy-to-use complexion perfector that holds a permanent spot in our makeup routine, no matter how many other foundations we try. Martin particularly loves the brand's eyeshadow because "they create a ton of dimension on the eyes and even on the skin." Not to mention that it comes in a million (okay, 36) colors, with something for every preference. The brand: Famed makeup artist Gucci Westman launched this brand to show that makeup, skincare, a focus on clean ingredients, and complete luxury could all intersect in one place—namely with this line. They have a long list of celeb—and beauty editor—fans, and repeatedly come out with luxurious, high-performing products across every category. Bésame Cosmetics is a luxury vintage makeup brand which honors the style, spirit, & sensibility of female beauty. The hero product: Per Mademoiselle Chanel’s aforementioned quote, Chanel lipsticks are incredible, though if you’re only going to try one product, make it Vitalumiere Aqua Ultra-Light Skin Perfecting Makeup SPF 15. Her first product line—featuring, obviously brow must-haves—hit shelves two decades ago, and has grown to a full-on empire since then. Visit Insider's homepage for more stories. Our editors independently research, test, and recommend the best products; you can learn more about our Indeed, the lippies are stand-outs, but so are the silky shadows, transformative complexion products, and more. The makeup takes a cue from the fashion, with the same timeless, classic vibe, not to mention incredibly high-performing formulas. Known for the iconic black and white packaging and cheeky product names (Climax mascara, Orgasm blush), NARS has been a staple of the prestige beauty scene for decades, yet remains fresh and innovative. review process here. Once an online-only, indie brand, Glossier had a meteoric rise, now one of the most recognizable, cool-girl brands out there. Vegan and cruelty-free beauty brand, The Lip Bar, was started by Melissa Butler, who quit her job on Wall Street to start a clean beauty brand. Some of the brands have responded by expanding their lines. In this list of the best makeup brands, we have gathered quality makeup brands from across the globe. It's one that encourages playfulness with color — case in point: the bestselling, award-winning Colorfix collection, which comes in matte, cream, and foil versions. She launched her eponymous line in 2012 as a way for real women everywhere to have access to that same type of glamor. The clean, silicone-free formula is also plenty hydrating, and all three of the colors are gorgeous and flattering. By using Byrdie, you accept our. It makes sense, given that this brand is rooted in pro-level formulas, colors, and products, of which there’s no shortage. The hero product: The brand's Tinted Moisturizer first came out in 1996, an innovative formula that was like any other…at the time. It comes in an impressive line-up of 43 shades, all with varying undertones, so you’re pretty much guaranteed to find the perfect match. Now with more than one million Instagram followers and celeb fans (including Beyoncé! The brand: This Cali-based brand (fun fact, it’s named after a lifeguard tower in Santa Monica) brings that sunny, West Coast vibe to all of their products with fun colors and formulas. The hero product: Byrdie Senior Editor Lindsey Metrus is just one of many loving the brand’s High Fidelity Foundation. The brand: Uoma means beautiful, and this brand seeks to create products that help you celebrate your authentic beauty as the ultimate means of self-expression. Richly pigmented? They are famous for creating multi use and multipurpose products. While makeup has a lot to do with personal preference, all of the brands in this list are a favorite among reviewers. The shade range is of course impressive (it now comes in 50 colors), but so is the actual formula itself. Courtesy of brand. CHANEL. The hero product: Beyond creamy, Baby Cheeks Blush Stick glides on like a dream, no matter whether you swipe it onto cheeks, lips, or lids, thanks to a blend of botanical oils. Featuring ten shades in a mix of matte, shimmery, and metallic finishes, the vibrant hues capture the energy of Carnival, while still being totally wearable for every day. Discover our full range of over 500 brands here at Feelunique covering makeup, skincare, haircare and all you could want cosmetics.
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